WHITE MAN & WOMAN HAS AWARDED THE QUALITY OF THE COLLECTIONS ON SHOW AND OF THE PRESENCES, WHILE IT LOOKS TO THE NEW JUNE 2018 PROJECTS
Under the banner of quality, the January edition of WHITE MAN & WOMAN on stage FROM 13th January to 15th January, in Tortona Fashion District. The numbers have confirmed the growth in foreign presences at the tradeshow, which focuses on the quality of the proposals and of the buyers, with an increase in international buyers (+ 3%), while the Italian market has registered a slight drop compared to last January. The most important countries for WHITE MAN & WOMAN are, in this order, Japan, Korea, Great Britain, Germany and France. From overseas, prominent presences have come from Canada and the United States.
«The strategic decision to reposition the tradeshow in view of the new-fangled project WHITE STREET MARKET, which will entail a new role for ex Ansaldo, has rewarded WHITE owning to the quality of the buyers and of the collections alike, so Massimiliano Bizzi, Founder of WHITE - The numbers have remained approximately the same as last January, with
a slight drop in Italian presences, while the international presences have seen an upturn, both in terms of the quality and quantity of the retailers. We have been working for a while now on the new projects scheduled in June, and we are highly optimistic».
The Photo exhibition inside the AHEAD project has been realized thanks to Getty Images.
The formula of the tradeshow, under the aegis of the Municipality of Milan, focused on the womenswear precollections at the trade-fair, on the connection with the showrooms - thanks to the project Showroom Connection - on the incoming of buyers and on the high profile of the exhibiting projects, such as Ahead in collaboration with Tomorrow London Limited. Furthermore, the teaser event WHITE STREET MARKET has opened up a new scenario for Ex Ansaldo – BASE, which, in June 2018, will turn into the first B2C e B2B sportswear & streetwear trade-fair and will, for the first time, gather together buyers from across the globe, in Milan also to attend Milano Fashion Week, and end-users.
The propositional atmosphere focused the attendees’ attention on the several formats on stage at Superstudio Più.
A token of the success of the formula was Showroom Connection@WHITE, with the likes of Lucio Vanotti, I’M Isola Marras by Efisio Marras, YOJ by Laura Strambi, Cinzia Araia, Nuwoola and prominent brands like Alberto Guardiani, Barracuda, Smarteez, Paperlace London and Space Style Concept. Another project under the spotlights is the revamped appointment with the athleisure segment, the sportswear of the future, with Ahead, - format curated by Alfredo Canducci Pais Ferreira, Executive Director of Strategy and
Development, Tomorrow London Limited – which has grown both qualitatively and numerically and has seen the likes
of C-Clique, Sapopa for the womenswear White Mountaineering, Geym, KAPPA x AFL x SHAUNA.T/P.A.M and
KAPPA x AFL x POSH ISOLATION.
The dialogue with the international showrooms brought to WHITE the likes of Vald Agency, which paraded Henrik
Vibskov, Beira, House of the Very Island’s, Anntian and EATABLE; Six London, with Dorateymur, Nicole Saldaña,
Toga Pulla; 3rd Eye Showroom, with Fou, Alexandra Moura, LaLa Love; from Berlin The Abyss Studios with Last
Heirs, Used Future; Wemaisnone. In the framework of the format Friends of WHITE, Baltimora Studio and their
cutting edge labels came back to the tradeshow.
Milan, 15th January 2018
The special January guests, Miaoran with their fashion show at WHITE LOUNGE and diLIBORIO with their special
performance, have reconfirmed WHITE’S role as talent scouter and as a hub for style experimentation.
At the heart of the tradeshow, the area MAN & WOMAN, whose protagonists were both national and international
brands, like Thom Krom, Sartorial Monk, Stighlorgan, Consistence, Rold Skov and Riceman, thus sanctioning that
WHITE’s scouting activity knows no boundaries.
The ONLY WOMAN section put on stage the likes of Tuomas Merikoski and his AALTO, as well as labels like 2ndday,
Besfxxk, Alumnae, LaSeine&Moi, Pellico and Quantum Courage.
Two new theme areas successfully debuted at the tradeshow: Focus on KNITWEAR and WHITE BIJOUX. While the
former shone a light on Italy’s craftsmanship with Avril 8790, ZINCO, Cancellato, Flo’ Sophie and many more – the
Bijoux section glimmered thanks to Bjorg, Quite Quiet, Icudal, Sophie d’Agon, Sheida Farrokhi, Simona Randazzo,
Ossi di Seppia, 0.88, Atelier Makàrios, which were selected by Filippo Ronchi and Jurgita Rubikaite from Birik Butik