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Press-event for SC "Vodny" start of leasing and marketing activities

On the 13th of Febrauary, the press-event was organized by Cushman&Wakefield, one of the leading global agencies in property consulting and MR Group, developer of SC "Vodny". The topic was devoted to new trends in commercial real estate market of Russia and start of the leasing activities of "Vodny" Shopping Centre. Here you'll find official information about this project. 


MR Group, developer of the project, has announced today the start of marketing and leasing activities at “Vodny” Shopping Center in the North-West of Moscow. Cushman & Wakefield will act as the leasing agent, whereas Magazin Magazinov will be responsible for anchor tenants.
“Vodny” Shopping Center is a part of a mixed use class A center, with a total area of the first phase 166,300 sq.m, that is being built near Lenigradskoe shosse in Moscow, between Kronshtadtskiy boulevard and Golovisnkoe shosse. The mixed use center also includes a 28 floor office building and residential apartments. The general contractor of the project is Renaissance Construction.
“Vodny” Shopping Center with a total area of 50,000 sq. m and leasable area of 32,200 sq. m includes 130 shopping units, among them - a fashion gallery with international and russian brands, separate restaurant zone, leased by Cushman & Wakefield, and hypermarket, W&B and multiplex cinema, leased by Magazin Magazinov. The separate multilevel parking could accommodate more than 850 cars. “Vodny” Shopping Center completion is planned for Q2 2014.
Mixed use center “Vodny” has a good location and transport accessibility: the nearest metro station “Vodny Stadium” is situated within 2 minutes walking distance , there is also convenient access and good proximity to the main transport roads. The  Shopping Center will have two main entrances close to the underground station. 
“Mixed use center “Vodny” with its spacious shopping area is an example of  the most relevant and popular format on the market. We see a shift in consumer demand from large shopping formats to local shopping centers. This tendency also influences retail requests for shopping space, and that is why we are sure, that Cushman & Wakefield and Magazin Magazinov will be able to create an optimal tenant mix, to generate customer flow and sales” – comments Evgenia Starkova, Head of Marketing,  MR Group.
“We believe in the success of “Vodny”. Being situated in the middle of a busy residential district it will positively improve the area infrastructure. The project’ concept will enable us to attract well-known brands, and the excellent transport accessibility will make it the most popular center in the area. The success of the Shopping Center will also be driven from the office and residential part of the complex. Inhabitants and office tenants will represent a large percentage of the customer-flow, for whom Vodny Shopping Center will be their “next door shopping destination”, - comments Zulfia Shilyaeva, Senior Consultant, Retail Services, Cushman & Wakefield.
Narmina Gorina, Partner, Senior Retail Property Adviser, Magazin Magazinov adds:  “A lack of high-quality retail premises in a large residential district neighboring “Vodny” shopping center is one of the most important factors of new retail scheme future success. “Vodny” shopping center will improve district’s shopping and retail facilities and will attract a great number of customers. Certainly that multifunctional complex “Vodny” will be a key cultural and business heart of the district”.
About MR Group:
MR Group is the largest developer, working on the real estate markets of Moscow, Moscow region and Sochi since 2003. The portfolio of projects of the company are 20 large investment projects of 4,7 million sq.m a total area. At the present time MR Group implements multifunctional complexes and business centers of class «A», «B+» and «B» in Moscow, large projects of economy-class housing in the Moscow region, including large-scale town-satellite of a New Stupino for 55 000 people, residential complexes Deluxe class «Royal Park» and «Actor galaxy» in Sochi.
More detailed information about the MR Group obtained at www.mr-group.ru
About Cushman & Wakefield:
Cushman & Wakefield is the world’s largest privately-held commercial real estate services firm. The company advises and represents clients on all aspects of property occupancy and investment, and has established a preeminent position in the world’s major markets, as evidenced by its frequent involvement in many of the most significant property leases, sales and assignments.
Founded in 1917, it has 253 offices in 60 countries and more than 14,000 employees. It offers a complete range of services for all property types, including leasing, sales and acquisitions, equity, debt and structured finance, corporate finance and investment banking, corporate services, property management, facilities management, project management, consulting and appraisal.
The firm has more than $4 billion in assets under management globally.
A recognized leader in local and global real estate research, the firm publishes its market information and studies online at www.cushmanwakefield.com/knowledge.
Cushman & Wakefield has been successfully operating in the Russian Market since 1995, with more than 150 employees working in Moscow office.
About Magazin Magazinov:
MAGAZIN MAGAZINOV is a retail property consultant for Russia. The company offers a comprehensive package of services for retailers and retail property developers and owners in Russia. It provides in-depth market analysis for shopping centre industry and retailers (including geomarketing research), shopping centre concept design, retail agency services (landlord and tenant representation), shopping centre marketing and leasing, retail project promotion, etc. 
MAGAZIN MAGAZINOV was founded in 1999 by Anna Shiryaeva, one of the industry top experts and a pioneer of the Russian retail property market. During its 14 years experience company had executed more than 200 projects. List of our market reports on a regular basis includes “Business of Retail: expansion in Russia”, Moscow & regions retail property market periodic overview, retail sector researches. 

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