From 7 to 10 January 2020 Pitti Immagine Uomo brings together the most important players in menswear and contemporary lifestyles to Florence. A multitude of voices gives rise to unique moments of discovery and debate, an increasingly multi-faceted experience that is capable of revealing next season’s trends and, at the same time, offering input in order to understand, in advance, the challenges and strategies of global fashion retail. The winter edition of the fair will be colored by special projects from fashion scenes that are distinguished by their creativity, respect for tradition and with an eye towards the future. The increasingly precise venues will showcase a selection of brands that offer a prompt response to market demands. The calendar of events and special projects will be enriched by prestigious names. In a fast and fluid world the Pitti Immagine style is confirmed as a vital compass guiding the choices of the global fashion community.


This edition of Pitti Immagine Uomo benefits from the special grant of the Italian Ministry of Economic Development (MiSE - Ministero dello Sviluppo Economico) and the Italian Trade Agency (Agenzia ICE) to support Made in Italy trade fairs. This grant is dedicated to promoting hospitality, media and advertising activities.


The theme of the winter fairs

This time Pitti is talking flags. A rectangle of material, an inlay of lines, colors, and designs, the Pitti Immagine flag flutters in the snap taken by the prominent photographer Franco Pagetti for the campaign dedicated to the winter fairs. Fabrics in constant movement, they are not unlike the clothing we wear: mobile symbols of identity, belonging, thought, feeling. A flag is never a silent fabric, it always has something to say; it consistently arouses emotions because it speaks in universal messages. It is expressive, enthusiastic, insolent. It flutters, falls, is lowered, raised, carried and folded. Flags are beautiful geometrical compositions; they give pleasure to the people who see them flying. Pitti is like the United Nations of Fashion where every brand has its own flag, but also where each one of us can become our own flag. “Show Your Flags at Pitti” will be staged at the Fortezza da Basso with art direction by Angelo Figus and a set design by Alessandro Moradei.

The special guest events at this edition:


Jil Sander will be the guest designer of Pitti Uomo 97.  Lucie and Luke Meier – the creative co-directors of Jil Sander since the spring of 2017 – will present the new menswear collection by the iconic German fashion house at a special event in Florence.


Stefano Pilati is the Pitti Uomo 97 Special Guest with his independent label “Random Identities.”  With over three decades of experience in the world of international fashion, Pilati is considered to be one of the most influential designers of his generation. The presentation of the FW 20/21 collection during the fair will offer the opportunity to grasp the essence of his new project.


The unisex brand Telfar will be the Special Project of the next Pitti Uomo. Founder Telfar Clemens, who launched the line in New York in 2005, will present his fluid and ’simplex’ (simple + complex) fashion concept in Florence with a special event where esthetics, look, identity and functionality are blended together in a unique project.  


Pitti Immagine will celebrate 75 years of one of the most renowned men’s luxury maisons with a special event in Florence. Curated by Olivier Saillard, the event at Pitti Uomo will present the new collection in a celebration of the brand’s history.

And among the special participations at this edition:

A growing number of fashion brands, groups and frequent exhibitors choose Florence to celebrate important anniversaries and milestones with special events across the city:


FGF Industry Blauer Anniversary @ Pitti Immagine Uomo
Photography by James Mollison, curated by Felice Limosani
FGF Industry celebrates its twentieth anniversary in collaboration with Pitti Immagine Uomo with an immersive exhibition presented by Blauer at La Dogana in Florence. A road trip through the United States, taken by British photographer James Mollison on behalf of Blauer. A visual narration of authentic landscapes and people in the form of a genuine snapshot of contemporary America. The exhibition will be inaugurated on Tuesday January the 7th and then it will be open to the public from Wednesday the 8th until Friday January the 10th.


In honour of the brand’s 190th year, Woolrich returns to Pitti Uomo 97 with “The Ultimate Woolrich Experience”, at La Dogana in Florence. Three installation rooms will provide a unique, immersive experience exploring the multifaceted Woolrich universe and premiering the Woolrich Arctic Capsule, a tribute to the evolution of the original Arctic Parka.

The Italian sportswear brand will join forces with Pitti Uomo to showcase a Sergio Tacchini retrospective celebrating the brand's heritage as well as highlighting the latest collection under new ownership and the appointment of Dao-Yi Chow of as its Global Creative Director.


An event dedicated to the original pac-a-mac, the one that entered the dictionary. A journey exploring the history of the brand through its most iconic products, key references to read the present and access the future.

Special projects and events at the Fortezza da Basso

Formalità / una questione di qualità

For the 97th edition of Pitti Uomo, DUST MAGAZINE will curate a special runway show at the Fortezza da Basso. A new project exploring what could be considered one of Pitti’s main contributions to menswear: expanding the boundaries of what formal wear is and how it can be worn differently. This continuous exercise throughout the editions has managed to bind together oppositely charged elements, such as fine tailoring, classic uniform aspects, with casual attire and sportswear: a new equation between quality and innovation which shaped the contemporary definition of formal. These are the aspects of the everyday-wear for the everyday man that the magazine through its point of view will celebrate in a show. A selection of garments and looks from Italian and international brands will walk out from the fair stands into the open space of Fortezza da Basso, engaging the public with a question. What is the new formal today?

THINK GREEN: from waste materials to new materials

For the very first time a space inside the Lyceum will become “a place of ideas” for the new frontiers of eco-design. Created by architect Andrea Caputo, this space will host eco projects, concrete ideas for realizing sustainable retail spaces, immediately feasible and “crazy” theories as well as a forum with a calendar of monologues and talks, brief yet intense, as impromptu as they are interesting, open to everyone who wants a chance to reflect upon them. This is a starting point, a new beginning for the Pitti community.

News @ Pitti Uomo 97:

debuts, premieres and highlights at this edition:
_ Closed x Nigel Cabourn: the contemporary design brand Closed and the legendary British fashion designer Nigel Cabourn have combined their creative visions to create a joint collection for autumn / winter 2020. The naval inspired styles for men and women will be presented for the first time at Pitti Uomo 97;

_ German brand Falke, known for its high-quality legwear, socks and clothing, will celebrate its 125th anniversary with a special presentation at Pitti Uomo 97, honoring its heritage with a view to the future.

_ Sergio Rossi will participate for the first time to Pitti Uomo 97 for the global launch of the exclusive Sergio Rossi Uomo project, which will be presented in the Sprone Area of the Fortezza da Basso;

_ Bosco: the Russian Bosco di Ciliegi group’s brand – known for its strong Olympic background and its competitive sports clothing – will premiere at Pitti Uomo with a special location in the Main Square of the Fortezza da Basso: a curling rink that will reflect the brand’s focus on the active lifestyle;

_ Arc’teryx Veilance (Canada), F/CE (Japan) and Rolf Ekroth (Finland) will be among the important brands participating at this Pitti Uomo in the I Go Out section;

_ Among the special presentations at Futuro Maschile: the return of Sealup, the leading “Rainwear” and “Outerwear” fashion brand entirely Made in Italy; and Côte & Ciel, the Parisian brand of bags, backpacks and accessories combining fashion and industrial design.

_ Karl Lagerfeld returns to Pitti Uomo with a “A Tribute to Karl: The White Shirt Project.”: the exhibition curated by Carine Roitfeld, Style Advisor of the fashion house, will feature a bespoke edition of the late designer’s iconic white shirt silhouette created by a group of artists, actors, models, designers and friends, including Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami;

_This edition of Pitti Uomo marks the return of HUNTER, the British heritage brand and famous for its iconic rain boots;

_Luxury sportswear brand JET SET, founded in St. Moritz in 1969 and now under the creative direction of Michael Michalsky, will debut at Pitti Uomo with a space in the Monumental area.

_ Daoyuan Ding, the Chinese designer winner of the ITS - International Talent Support award, will debut at Pitti Uomo bringing his collection and creative talent to the Unconventional section;


At Pitti Uomo 97– with a special installation in the Central Pavilion – “MY WARDROBE: MAN OUTERWEAR TO INNOVATE WOOL CRAFTMANSHIP” will be unveiled: a project by The Woolmark Company, under the patronage of “Campaign For Wool - patron HRH Prince of Wales”, developed by students from Accademia Costume & Moda, with the collaboration of Maison Valentino and Dyloan Bond Factory. The project keywords are: Wool, Craftmanship, Innovation, Identity.

Projects on the new scenarios of fashion design

SCANDINAVIAN MANIFESTO: new location, new format!

Pitti Immagine, in collaboration with Revolver Copenhagen, presents the fourth edition of Scandinavian Manifesto.  In its new location in the Sala del Rondino, a unique selection of brands will bring the collections and designers of Northern Europe to Florence. It focuses on one of the most respected fashion scenes at a global level. Emerging designers and more established brands from Denmark, Sweden and Norway will enliven the space within a layout that is suffused with Nordic taste and moods. Among the confirmed participations: 7DAYS, Chimi Eyewear, Garment Project, Han Kjøbenhavn, Hgbbstudio, Magnified, Mads Nørgaard-Copenhagen, mfpen, Norse Projects, Organic Basics, Rains, Rue de Tokyo, Sneum, Soulland, Sunflower, Tonsure, Unridden


_ ANREALAGE debuts at Pitti Uomo with TOKYO KNIT

Always working at the intersection between tradition and innovation, Pitti Uomo 97 will spotlight the legacy and the future of Japan’s knit manufacturing industry in the Tokyo Knit special area at the Top Floor of the Central Pavilion. Bringing together the century-old Samurai craftsmanship and Tokyo’s high-speed technology and cutting-edge production, the Tokyo Knit group will also present a collaboration with ANREALAGE’s visionary Kunihiko Morinaga. Known for integrating technology into avant-garde clothing, the Japanese designer and 2019 LVMH Prize finalist will debut at Pitti Uomo with the Tokyo Knit x ANREALAGE capsule collection, inspired by and championing the spirit of contemporary Tokyo.

_Touch! section sees the return of the TOKYO FASHION AWARD finalists and the WHITE LEATHER PROJECT

Touch! section will be the sophisticated receptacle of two special projects dedicated to Japan’s up-and-coming names and most creative fashion offerings. In the latest installment of the collaboration with the Tokyo Fashion Award, the protagonists will be 6 emerging brands selected by a prestigious jury on the occasion of the competition: Fumie Tanaka, Ihnn, Meanswhile, Re:Qual, Shoop and Yuki Hashimoto. In addition, The White Leather Project will bring to Florence the latest products of four Japanese brands – Ed Robert Judson, Kozaburo, Mary al Terna and Midorikawa Ryo – specialized in the craft of working with white leather, a time-honored technique practiced exclusively in the Himeji area.


Pitti Uomo continues its scouting activities of the Chinese creative scene, presenting a new project for the fair that showcases Chinese designers and brands with a high experimental fashion content. In the Arena Strozzi, a special venue will present a selection of collections curated by Labelhood, a fashion incubator of emerging designers, and some of the most innovative retailers in China, in collaboration with V/Collective. Among the designers that have already confirmed their presence: Fabric Porn, Ffixxed studio, Garcon, Pcycl, Roarlingwild, Songta, Untitlab and Ximon Lee.

Among the events in the Pitti Uomo calendar:


Among the special events happening at Pitti Uomo 97, the Finnish brand Fiskars, known worldwide for its high-quality home and garden tools – including the iconic orange-handled scissors – will launch its first-ever clothing and accessory collection designed by Maria Korkeila. Finalist of the Festival international de Mode et de Photographie at Hyères and winner of the Schiaparelli Prize in 2017, the Finnish fashion and textile designer has created 11 unisex workwear-meets-streetwear versatile styles, crafted from organic and recycled materials and vegan leather, that will premiere at Palazzo Pucci on 7 January 2020, as part of the Palazzo Finlandese event series launched by Juni Communications and SSAW Magazine.


A journey through the menswear souls of the fair

The PITTI UOMO section:

contemporary classics
The heart of
PITTI UOMO, the Central Pavilion (Padiglione Centrale) hosts the evolutions of menswear and its design contaminations, with brands that rediscover tailoring and interpret the new luxury of the menswear wardrobe to collections that dialogue with the other worlds of Pitti Uomo. Alongside the companies present in the Central Pavilion the contemporary classic universe also unfolds through a series of brands that have chosen independent spaces inside the Fortezza.Among the brands at this edition: Armani Exchange, Barbour, Blundstone, Canadian, Closed X Nigel Cabourn, Colmar Originals, Diadora, Eastpak, Ecoalf, Edwin, Element, Fusalp, Herschel Supply Co., Hoka One One, In The Box, Invicta, Karhu, Karl Lagerfeld, Le Coq Sportif, Lotto Leggenda, Lyle & Scott, Mizuno, OOF Wear, Outhere, Parka London, Pony, Rossignol, Rrd Roberto Ricci Designs, Sperry, Sun68, Swims, Tretorn, Veja Fair Trade, Vibram, Vuarnet.

the new menswear wardrobe
A not-to-miss venue dedicated to menswear elegance, the FUTURO MASCHILE collections are distinguished by a contemporary classic style. This original and across-the-board brand mix ranges from hyper-select and experimental outfits to proposals with a sportswear soul. Each edition of this venue expands in order to assess and propose the latest options for men’s wardrobes. Among the brands at this edition: Cote & Ciel, Doppiaa, Dotz, East Harbour Surplus, Emanuele Bicocchi, Fortela, Henderson, Holubar, Ikiji, J.Press, Jacques Solovière Paris, Lavenham, Man1924, O'Keeffe, Pezzol 1951, Pierre Louis Mascia, Rewoolution, Roberto Collina, Rov, Scaglione, Sealup, Sunspel, Teatora, Ten C, Traiano, Yatay.



mission: accessories

The POP UP STORES present a crossover offering reserved for menswear lifestyle products: eyewear, shoes, bags and travel accessories as well as high design products. It’s a selection that is always new and surprising and which follows the latest rules of the exhibition game. Among the brands at this edition: Bucklesbury, Foster & Son, Geofre, David Hampton, Kanpekina, Kinloch, La Portegna, Lollipet, Mariella Martinato, Moaconcept, Oriental Shoemaker, Pier Sicilia, Pig & Hen, The Bespoke Dudes Eyewear, The Cambridge Satchel Company, Ulturale.



mirror, mirror on the wall

HI BEAUTY is an extension of Pitti Fragranze, the Pitti Immagine fair dedicated to the world of international artistic perfumery.  On the Lower Level of the Main Pavilion, HI Beauty proposes an exclusive selection of international brands with their personal and ambient fragrances, body care products and research into cosmetic specialties. Among the brands already confirmed at this edition: Farmacia Ss. Annunziata Dal 1561, Fornasetti, Morph Parfum, Stefanoraffa.


the fast-forward closet

The most experimental and innovative brands can be found in the Medici Pavilion. TOUCH! is the venue that combines a cosmopolitan vision with stylistic research to propel it forward. The layout curated by Andrea Caputo Studio contributes to creating an ultra-contemporary atmosphere inhabited by designers with particularly eclectic personalities. Among the brands at this edition: 1x1 Studio, Beton Cire, Brady Bags, Brandblack, Buttero, Captain Santors, Children Of The Discordance, Cini Venezia, Country of Origin, Danton, De Bonne Facture, Delirious Eyewear, Drm, Grenson, Hansen, Harris Wharf London,  Ioweyou, J-B-J, Knitbrary, Le mont Saint Michel, Manifattura Ceccarelli, Nanamica, Nilmance, Peppino Peppino Denim, Raglan United, Seil Marschall, Superduper Hats, The Tweed Project, Welter Shelter, Yuketen.



a look into the most eclectic future

L’ALTRO UOMO has always featured avant-garde styles at Pitti Uomo. Inside a layout by Andrea Caputo Studio, a series of clothing and accessory collections exhibit their creativity and ability to anticipate trends. Among the brands at this edition: Ahirain, Amish, Aurlands, Barbed, Bask In The Sun, Bellwood, Cellardoor, Crossley, D.A.T.E., Edmmond Studios, Eribé, G.R.P., Gitman Bros. Est 1978, Gloverall, Grunge John Orchestra. Explosion, Haver Sack, Lemargo, Maison Labiche, Majestic Filatures Paris, Moonstar, Oliver Spencer, Original Madras Trading Co., Overlordbrand, Pantanetti, The.Nim, Universal Works.



where fashion meets the outdoors

A passion for the outdoors, high performance materials and ongoing stylistic research are combined in the I GO OUT project, a well-established meeting place at Pitti Uomo. It is a concentration of impeccably designed outerwear collections, highly functional offerings that have a great esthetic impact as well as clothing and accessories that are so versatile as to become must-have elements of the male wardrobe. Hosted at the Sala della Ronda, with a design by Andrea Caputo Studio. Among the brands at this edition: And Wander, Arys, Arctic Explorer, Arc'teryx Veilance, Danner, Déplacé, Descente Allterrain, Diemme, Element & Griffin Studio "Future Nature", F/CE, Goldwin, Gramicci, Griffin, Heimplanet, Hoka One One Sky, Ræburn, Rolf Ekroth, Sease, Serac, Snow Peak, Teva, Topo Designs, Woolrich Outdoor.


new perspectives on premium streetstyle and avant-garde

The streetstyle of UNCONVENTIONAL has multiple expressions: gritty design, luxury detailing, hyper-technical materials. The proposals at this venue interpret contemporaneity and its demands, transporting a fashion attitude to a topical, athletic-minded and gender-free dimension. Hosted in the Archivi with a set design by Storage Associati. Among the brands at this edition: Airinum, Alphastyle, Aprvd, Benton.685, Cinzia Araia, Daoyuan Ding, Duren, Gen-Y, Goti, Huemn, Ksenia Schnaider, Limitato, Reinhard Plank, Rbrsl, Red September, Rh45, Taiga Liona, Transit Uomo, Unimatic, Vanadio23, Vfts, Walter van Beirendonck for Flower Mountain, Ylati Footwear.


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